Disney has announced that it will release a VR experience at shopping malls. Star Wars: Secrets of the Empire will first appear at Downtown Disney in Anaheim and Disney Springs at Walt Disney World. The Void which is partnering with Lucasfilm to create the experience has worked on similar projects. Part of the immersive experience involves creating VR controllers that match props from the film for the experience.
This is just the first wave in a premium offering of VR outside of the normal Google Cardboard experience. With IMAX theaters investing in VR equipment for similar experiences expect to see similar packaged experiences with all sorts of movie franchise releases.